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Learn more. The app basically lets you create an avatar or comic of yourself, and then you can share that with your friends and family over social media or text. It has customisation features that let you choose different hair styles, clothing, face shapes, and more. The company, called Bitstrips, is four years old and rose to popularity on Facebook, where users commonly shared the cartoon versions of themselves in various situations.
Next, he set up a creative studio with those friends, with the idea for Bitstrips born in , and launching as a standalone website in The idea was pretty much the same as the mobile app that's been so popular in people created an avatar of themselves, then customised various comic-strip "scenes" created by Bitstrips to create their own pithy stories, regardless of drawing skills or digital abilities. Which they did!
That included teachers in North America starting to use Bitstrips in the classroom, leading the company to launch a version called Bitstrips for Schools.
That's the second surprising thing about Bitstrips: its roots are as much in education as in entertainment, with its software licensed to all publicly-funded schools in its home province of Ontario thanks to a partnership with its Ministry of Education. Bitstrips for Schools was also rewarding enough financially to fund the company as it worked on a new version of the main website, retooling it as a Facebook application which launched in By then, though, Blackstock and his colleagues had already realised that the service needed to go mobile.
And two weeks after the iOS launch, it reached this tipping point and went mega viral. The proof of that was in hundreds of millions of people's Facebook news feeds in October and November. Until the mobile apps launched, people had created 10m avatars using Bitstrips' website and Facebook app — this is a rough measure of registered users, specifically those who'd signed up and created their character — but in the two months after its iOS and Android launch, another 30m were created.
Bitstrips isn't giving out more detailed statistics for now — for example on how many of those 30m new users are still active — but this chart published by Inside Facebook based on analytics from industry database AppData, shows the jump in monthly active users:.
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